Sephora MBS Re-opening Store Launch
Client: Sephora
Agency: Spireworks
Role: Tote Bag Lettering & Illustration
Sephora had their store re-opening this year on 22 July 2022 @ The Shoppes At Marina Bay Sands. I had the pleasure to customise their tote bags live, for their invited guests, store customers and staff.
illustration Concepts
Prior to the event, I was asked to come up with 3 calligraphy styles, along with 3 illustrations relevant to the theme of beauty, makeup, and casino. Here are some unchosen concepts below:
Digital Artwork (Unchosen Concepts)
And here are the final 3 illustrations that made the cut!
Digital Artwork (Approved Final)
Once the digital artworks are approved, I proceeded to test draw on the tote bag. I drew all 3 calligraphy styles as well as all 3 illustrations on the tote bag for the client’s easy visualisation. The tote bag sample was also placed on the table booth on event day, so guests can pick and choose directly from the options provided.
Actual Artwork Sample of 3 Names & 3 Illustrations
Event Poster
Guests can get their name or initials calligraphed in either gold or silver, along with their choice of illustration(s).
Event Pictures
