Passion Parade Co.

Role: Brand Identity Design, Packaging Design, Apparel Design, Brand Messaging, Art Direction, Illustration, Lettering


Hello Internet and fellow troopers conquering life right now, allow me to introduce to you my new venture - Passion Parade Co. and what it stands for.

Why I started this: If you've ever silently yelled at the sky asking what your purpose is, trust me when I say you're not alone in your existential crisis and know that you've the power to choose happiness. There's no time like the present to live your best life, so I made it my life's mission to create content centred on spreading this core idea that I embody and identify with. I believe in passion, strength, empathy and liberty, and would like to challenge you to love life, through the good, bad and ugly times.

My wish and goal is for us to not feel lonely in this lifetime but instead, feel belonged in a community where we can connect, build each other up, see each other repping the message together on the streets and inspire others to join the positive movement too.

Shop here:


Logo, sticker design, branding exploration

Passion Parade Co Brand Identity Design.jpg

Box packaging

Custom tissue wrapping paper - pattern explorations

First T-shirt design of Passion Parade Co. + product / lifestyle photography

Rise Above Landscape 2.jpg