Hand-painted Wall Mural Advertisement @ Funan SG

Client: The Ascott Limited
Role: Art Direction, Lettering, Mural

FINAL HAND-PAINTED MURAL ARTWORK @ FUNAN SG

FINAL HAND-PAINTED MURAL ARTWORK @ FUNAN SG

I had the pleasure to create this hand-painted advertisement for the good folks at lyf Ascott at the newly opened Funan mall. It's located at lyf’s pop-up installation on level 3, and this artwork essentially promotes Ascott's rewards programme for their various properties in a fun way - through live mural art!

People passing by get to see the space transform before their eyes and inquire about what the artwork and ASR is about. The artwork is also utilised in other deliverables: business flyers and T-shirts to further advertise and getting the word out there.

Time taken ~ 12 hours
Dimensions 2.4 m x 2.2 m
Post-mural satisfaction ∞

DIGITAL ARTWORK

DIGITAL ARTWORK

Watch the space transform: