COCOMI Tote Bag Calligraphy Customisation

Client: Norbreeze Group
Role: Custom Calligraphy (Name & Message)


I had the pleasure to work with the great folks at Norbreeze Group for their month-long Christmas event, where I got to customise tote bags for COCOMI’s in-store customers. As the official distributor for these 10 brands: August Berg, Bering, Boss, Coach, Hugo, Lacoste, Olivia Burton, Paul Hewitt, Scuderia Ferrari, Timberland and Tommy Hilfiger, any customer who purchases any of these brands will enjoy the complimentary customisation service.

It was really fun to improvise on the spot and calligraph whatever quote or message customers asked of me! Some customers got their favourite mantra on their bags while others got their own names. As it was during the Christmas season, several got the customisation for their friends, partners or children too as gifts. A huge thank you to Norbreeze Group for having me for this brand activation (from end Nov up till Christmas Eve!) and many thanks to the friendly staff in-stores at VivoCity, Nex, WestGate and Ion for the smiles and hospitability.

 

Prior to the event, I’ve also created a social media post for COCOMI with their tagline this season: “Time For All” as part of their event marketing efforts. Click here to watch the timelapse on my Instagram!

COCOMI+-+Time+For+All+Flatlay.jpg
COCOMI Live Calligraphy Customisation - Leah Design.jpg
 
 

Here are some pictures below captured during the event. Feel free to browse through!